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Three Ways to Create Content That Connects With Customers
It’s really tough to create content that consistently connects with customers. Part of the problem is simply staffing; Most companies hand off content creation to mid or lower-level digital people. If...
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September’s Blogging Recap: The Relaunch
So let’s talk about what happened here in September. I committed to relaunching this blog and boosting my writing schedule for two main reasons: 1 – More of us are going to be spending more time at...
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Toolbox Saturday: Using Topic Buckets to Create Better Content
You’re at a conference (pretend it’s 2019 back when we went to conferences), and you’re leaving the breakfast area to go up to the 3rd floor where the session you want to attend is about to start. A...
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Toolbox Saturday: Writing Better Headlines
One of the best skills you can learn as a content creator is how to write better headlines for your content. It can be a blog post title, a YouTube video title, a title for your Twitch stream. The...
View ArticleMonday’s Marketing Minute: Online Holiday Sales Spike, Top Brands For...
Happy Monday, y’all! Hope you have a wonderful week planned, cooler weather is here, and Halloween is right around the corner. One of my favorite times of the year! This is very believable. If you...
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October’s Blogging Recap
October was the second month of this blog’s ‘relaunch’ as I like to call it. I started blogging here in 2009, and during that time I had a very inconsistent posting schedule. I would go periods of...
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November’s Blogging Recap
November is the 3rd month of my ‘blogging relaunch’ that I started in September. Over the Summer, I decided that with changing work patterns due to covid, that it was a good time to double-down on...
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The Shift Back to a Decentralized Social Web Has Begun
In 2018, I wrote this post about how I felt we were a year or two away from beginning to shift back to a decentralized social web experience. At the time, the primary reason I cited was a severe...
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10 Simple Ways to Boost Engagement on Your Business Blog (For Free!)
Blogging, especially for a business, can often feel like a very lonely endeavor. Ten years ago, blogs were where conversations happened on social media. I could write this same post in 2010, and it...
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New Research Reveals How Content Creation is Changing For Bloggers
My pal Andy Crestodina conducts blogging research annually to give us insights into what’s working for bloggers when it comes to content creation. He just published the results of this year’s survey,...
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